never split the difference by chris voss

Negotiation 9
  • Label the underlying emotion, with “it seems like…”
  • Mirror key words, upward for elaboration and downward for understanding
  • Silence after a technique, giving space to respond
  • Paraphrase what they said in your own words
  • Summarize so far, ending with a label to align understanding or reset convo
  • Calibrated questions to guide the other person to think and explain 
  • “I” to set boundaries: “When you do X, I feel Y because Z.”
  • Encourage with small signals like “mhm,” nodding, or “I see”
  • Rule of Three requires three separate agreements to confirm commitment
Laws of Negotiation
  • Fear of loss is the driver of decision-making
  • Your voice alone triggers emotional reactions
  • Labeling strengthens positives and diffuses negatives
  • The urge to correct is irresistible 
  • Last impression is the lasting impression
  • Vision drives decision
  • There’s a team of deal killers
Basics
  • Humanize yourself
  • Don’t move too fast
  • Negotiation is not a battle
  • Being right isn’t the key to success
  • Treat them how they want to be treated
  • Disagree without being disagreeable
  • Word your questions to elicit a “no”
  • Make words, tone, and body language align
  • Find black swans with face time, unguarded moments, and mislabels
One-Sheet Preparation
  1. Write the best case scenario
  2. Summarize: why are you there? why them? what do they want? why?
  3. Make an accusation audit (a preemptive label)
  4. Create 3-5 labels
  5. Prepare 3-5 calibrated questions
  6. List noncash items that would make you want to do it for almost free

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